In addition to standard tracking that shows the behavior of an internet user clicking on a link in an e-mail message, the Adobe Campaign platform lets you collect information on how internet users browse your website. This data collection is performed by the web tracking module.
When an internet user clicks a tracked link in an e-mail from a given delivery, the redirection server contacted deposits a session cookie containing the broadlog identifier (broadlogId) and the delivery identifier (deliveryId).
The web client then sends this cookie to the server each time the user visits a page containing a web tracking tag. This continues throughout the session, i.e. until the web client is closed.
The redirection server collects the following data in this way:
The following diagram shows the stages of the dialog between the client and the various servers.