Marketing departments produce delivery templates to standardize the creative look and feel, in order to be quicker in executing and launching campaigns.
A template can systematically include:
Typologies
Sender and reply-to addresses
Basic personalization blocks
Links to mirror pages and unsubscription
Content, a company logo or signature
Other delivery properties, such as resource validity, batch quantities, …
The following video demonstrates how to configure a template for an ad hoc delivery.