How to set up recurring and continuous email campaigns

This tutorial explains how to set up a recurring and a continuous delivery and the differences between the two approaches.

Recurring and Continuous Delivery Tracking

The recurring and continuous deliveries differ in the way contact data is managed:

  • The continuous delivery lets you add new recipients to an existing delivery and avoids you having to create a new delivery each time a new recipient is added. You can update the creative directly in the campaign workflow and it will update the template in the delivery template Resource folder.

    A continuous delivery will create a SINGLE delivery and delivery logs (broadLog) and tracking logs that reference that one delivery are added each time it executes.

Continuous Delivery

  • A recurring delivery will create a new delivery instance each time it executes. For example, if the workflow is scheduled to run once a week, that would result in 52 Deliveries after one year. This also means that the broad log and tracking logs will be separated by each delivery instance.

Recurring Delivery

How to set up a recurring delivery

This video explains how to configure a recurring delivery and a scheduler activity.

How to set up a continuous delivery

This video shows how to configure a continuous delivery with an incremental query.

Additional resources

Creating a recurring delivery in a targeting workflow

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