- Overview
- Getting Started
- Profile Management
- Sending Messages
- Email Channel
- Creating a campaign and an email
- Manage seed and proofs in an email
- Personalizing emails using dynamic content blocks
- Personalizing emails using personalization field
- Personalizing emails - Create a multi lingual newsletter using conditional content
- Configure recurring and continuous email campaigns
- Defining Interactive Email Content with AMP
- Push Channel
- Using delivery templates
- Direct mail
- Fatigue Management
- Email Channel
- Orchestrating Campaigns
- Reporting
- Automating with workflow
- Designing Content
- Monitoring
- Integrating
- Administrating
How to set up recurring and continuous email campaigns
This tutorial explains how to set up a recurring and a continuous delivery and the differences between the two approaches.
Recurring and Continuous Delivery Tracking
The recurring and continuous deliveries differ in the way contact data is managed:
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The continuous delivery lets you add new recipients to an existing delivery and avoids you having to create a new delivery each time a new recipient is added. You can update the creative directly in the campaign workflow and it will update the template in the delivery template Resource folder.
A continuous delivery will create a SINGLE delivery and delivery logs (broadLog) and tracking logs that reference that one delivery are added each time it executes.
- A recurring delivery will create a new delivery instance each time it executes. For example, if the workflow is scheduled to run once a week, that would result in 52 Deliveries after one year. This also means that the broad log and tracking logs will be separated by each delivery instance.
How to set up a recurring delivery
This video explains how to configure a recurring delivery and a scheduler activity.
How to set up a continuous delivery
This video shows how to configure a continuous delivery with an incremental query.
Additional resources
Creating a recurring delivery in a targeting workflow