Understand how Adobe Campaign Classic fits into the Adobe Digital Experience portfolio and get an overview over its primary features and capabilities.
In this module you’ll learn to summarize how Campaign Classic fits into the Adobe Digital Experience Portfolio. You’ll also learn to identify the primary features and capabilities of Campaign Classic. The Adobe Experience Cloud offers applications and services all sitting on top of the experience platform. The applications offered in Experience Cloud are grouped under four main clouds. In Adobe’s Digital Experience Portfolio, Adobe Campaign sits in the Marketing Cloud, which offers a single unified platform to deliver digital marketing experiences through four different applications. It provides a content management solution with Adobe Experience Manager. With Adobe Target, it provides a personalization engine that lets you test and optimize with machine learning across mobile apps and the web. With Marketo Engage, it provides lead management, B2B and account based marketing.
And finally, with a Adobe Campaign it provides a comprehensive application for the orchestration, launch and measurement of personalized cross-channel marketing campaigns that fuel meaningful customer experiences. Adobe Campaign provides a platform for designing cross-channel customer experiences, and provides an environment for visual campaign orchestration, real time interaction management and cross-channel execution.