- Overview
- Getting Started
- Introduction to Adobe Campaign Classic
- Install and setup the Adobe Campaign client
- Explore the Adobe Campaign Classic user interface
- Manage Marketing Campaigns
- Create a marketing plan, programs, and campaigns
- Creating a campaign and an email
- Target profiles in a workflow
- Create event triggered campaigns
- Profile Management
- Sending Messages
- Email Channel
- Create and design email deliveries
- Manage seed and proofs in an email
- Send and validate proofs
- Use control groups
- Configuring dynamic content
- Personalizing emails using dynamic content blocks
- Personalizing emails using personalization field
- Personalizing emails - Create a multi lingual newsletter using conditional content
- Configure recurring and continuous email campaigns
- Defining Interactive Email Content with AMP
- Troubleshooting email delivery issues
- Design emails for deliverability
- Deliverability best practice guide
- SMS Channel
- Push Channel
- Direct mail
- Using delivery templates
- Fatigue Management
- Configuring and managing subscription services
- Email Channel
- Orchestrating Campaigns
- Reporting
- Automating with workflow
- Creating a Workflow
- Creating a targeting workflow
- Refining targets by combining query results
- Refining targets by excluding query results
- Using the update list activity to create a list with a workflow
- Configuring validation workflows
- Configure Enrichment activities
- Data Segmentation
- Managing approvals
- Designing Content
- Monitoring
- Integrating
- Administrating
Data Segmentation
Adobe Campaign allows you to do advanced segmentation through deep queries of the common consumer attributes and other data sources allowing you to create reusable lists, dynamically updating lists based on real-time changes to data, and even do more complex activities such as multi-variate testing on any of those data points. This tutorial explains the integrated customer profile, how to create and update the profiles and how to create customer segments based on these profiles.
Integrated Customer Profile
Customers are generating data with every channel at their finger tips as they do all things that people do when trying to make a purchasing decision or simply interacting with your brand.
Adobe Campaign’s integrated customer profile enables marketers to both capture and manage that data at a grand scale; everything from profile attributes like demographic details “zip code” “address” “gender” etc, to interaction data, “opening of a message”, “click on an email”, “website visit”, into conversion data and even offline data.
Customer Profile Creation and Update
Customer Segmentation
Once you have understood the profiles, you are ready to do advanced segmentation through deep queries of the common consumer attributes and other data sources. Allowing you to create reusable lists, dynamically updating lists based on real-time changes to data, and even do more complex activities such as multi-variate testing on any of those data points.
Please note: This video was recorded in Adobe Campaign Classic V6, the functionality is exactly the same, however the workflow icons have changed.
Additional resources
Resources on adobe.com
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