Web and Mobile Personalization blueprints

Web and Mobile Personalization addresses the ability to use profile and audience segmentation across multiple applications to personalize and optimize customer experiences. Customer behaviors, demographics, loyalty level, and prior transactions can be leveraged to personalize layouts, call-to-actions, and content.

Guardrails for Web and Mobile Personalization

For guardrails related to audience and profile activation refer to the profile and segmentation guardrails documentation.

Known customer personalization guardrail diagram

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