Web and Mobile Personalization addresses the ability to use profile and audience segmentation across multiple applications to personalize and optimize customer experiences. Customer behaviors, demographics, loyalty level, and prior transactions can be leveraged to personalize layouts, call-to-actions, and content.

Blueprint	Description	Experience Cloud Applications
Behavioral Web/Mobile Personalization	Personalize based on online behavior and audience data	Adobe Target Adobe Real-time Customer Data Platform (optional) Adobe Analytics (optional) Adobe Audience Manager (optional)
Web/Mobile Personalization with known customer data	Complete customer profiles and enhanced segmentation deliver improved personalized experiences. Personalize with offline attributes and events (transactions, reservations, CRM, and loyalty data). Synchronize personalization across web, email, and other known channels.	Adobe Target Real-time Customer Data Platform Adobe Analytics or Customer Journey Analytics (optional) Adobe Audience Manager (optional)