Web and Mobile Personalization

Web and Mobile Personalization addresses the ability to use audience segmentation in multiple applications to personalize and optimize customer experiences. You can use customer behaviors, demographics, loyalty level, and prior transactions to personalize layouts, call-to-actions, and content.

Blueprint Description Experience Cloud Applications
Behavioral Web/Mobile Personalization
  • Personalize based on online behavior and audience data
  • Adobe Target
  • Adobe Analytics (optional)
  • Adobe Audience Manager (optional)
Online/Offline Web/Mobile Personalization
  • Personalize with offline attributes and events (transactions, reservations, CRM, and loyalty data).
  • Synchronize personalization across web, email, and other known channels.
  • Real-time Customer Data Platform
  • Adobe Target
  • Adobe Analytics (optional)
  • Adobe Audience Manager (optional)

Guardrails for Web and Mobile Personalization

For guardrails related to audience and profile activation refer to the guardrails under the Audience and Profile Activation Blueprints section.

Online/Offline Personalization Guardrail diagram

Reference architecture for the Online/Offline Web Personalization Blueprint

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