Real-time segment evaluation on the Edge shared from Real-time Customer Data Platform to Target |
- Evaluate audiences in real-time for same or next page personalization on the Edge.
- In addition, any segments evaluated in streaming or batch fashion will also be projected to the Edge Network to be included in edge segment evaluation and personalization.
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- Web/Mobile SDK must be implemented or the Edge Network Server API
- Datastream must be configured in Experience Edge with the Target and Experience Platform extension enabled
- Target destination must be configured in Real-time Customer Data Platform Destinations.
- Integration with Target requires the same IMS Org as the Experience Platform instance.
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Streaming and batch audience sharing from Real-time Customer Data Platform to Target via the Edge approach |
- Share streaming and batch audiences from Real-time Customer Data Platform to Target through the Edge Network. Audiences evaluated in real-time require the Web SDK and Edge Network implementation.
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- Web/Mobile SDK or Edge API implementation of Target is not required for sharing of streaming and batch RTCDP audiences to Target though it is required to enable real-time edge segment evaluation outlined above.
- If using AT.js, only profile integration against the ECID identity namespace is supported.
- For custom identity namespace lookups on the Edge, the Web SDK/Edge API deployment is required and each identity must be set as an identity in the identity map.
- Target destination must be configured in Real-time Customer Data Platform Destinations, only the default production sandbox in RTCDP is supported.
- Integration with Target requires the same IMS Org as the Experience Platform instance.
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Streaming and batch audience sharing from Real-time Customer Data Platform to Target and Audience Manager via the Audience Sharing Service Approach |
- This integration pattern can be leveraged when additional enrichment from 3rd party data and audiences in Audience Manager is desired.
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- Web/Mobile SDK is not required for sharing of streaming and batch audiences to Target though it is required to enable real-time edge segment evaluation.
- If using AT.js, only profile integration against the ECID identity namespace is supported.
- For custom identity namespace lookups on the Edge, the Web SDK/Edge API deployment is required and each identity must be set as an identity in the identity map.
- Audience projection via audience sharing service must be provisioned.
- Integration with Target requires the same IMS Org as the Experience Platform instance.
- Only audiences from the default production sandbox support the audience sharing core service.
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