Behavioral Web/Mobile Personalization Blueprint

Personalize based on online behavior and audience data.

Use Cases

• Landing page optimization
• Behavioral targeting
• Personalization based on prior product/content views, product/content affinity, environmental attributes, third-party audience data, and demographics

Applications

• Adobe Target
• Adobe Analytics (optional)
• Adobe Audience Manager (optional)

Architecture

Guardrails

By default, the segment sharing service allows a maximum of 75 audiences to be shared for each Adobe Analytics report suite. If Audience Manager is being used for audience sharing, there is no limit on the number of audiences that can be shared.

Implementation Patterns

The Web/Mobile personalization blueprint can be implemented via the following approaches as outlined below.

1. Using the Platform Web SDK or Platform Mobile SDK and Edge Network.
2. Using traditional application-specific SDKs (for example, AppMeasurement.js)

1. Platform Web/Mobile SDK and Edge Approach

2. Application-specific SDK Approach

Implementation Prerequisites

Implementation Steps

1. Implement Adobe Target for your web or mobile applications.

   If using Audience Manager or Adobe Analytics:

2. Implement Adobe Audience Manager

3. Implement Adobe Analytics

4. Implement Experience Cloud Identity Service

   NOTE

   Each application must use the Experience Cloud ID and be part of the same Experience Cloud Org to allow audience sharing between applications.

5. Request provisioning for the People and Audience Sharing services (Shared Audiences)

6. Build segments in Adobe Analytics or Adobe Audience Manager and configure those audiences for sharing to the Experience Cloud (if using Audience Manager or Adobe Analytics)

7. Once the audiences are available in Adobe Target, they can be used for targeting experiences with Adobe Target

Related Documentation

• Experience Cloud Audiences
• Integrate Audience Manager with Adobe Target
• Adobe Analytics Segment Sharing through Adobe Audience Manager

Related Blog Posts

• Blueprint for Web Personalization using Adobe Experience Platform Real-Time Customer Profile
• Integrating Adobe Experience Platform Decisioning Engine with AEM Websites
• How Adobe Experience Platform Predictive Audiences improves Personalized Experiences
• Adobe Experience Platform Web SDK for Audience Management
• Implementing Adobe Experience Platform Real-Time Customer Profile through our “Customer Zero” Program
• How Adobe Experience Platform Can Help Customers Personalize Their Mobile Messaging in Real-Time with Journey Orchestration Service and a Mobile Messaging Vendor
• Segmentation in Seconds: How Adobe Experience Platform Made Real-time Customer Profiles a Reality