Apparel industry business challenge

This specific appeal company is a global leader in design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services.

Their global technology team is using Adobe Experience Platform and relevant Adobe solutions to address the following key pain point areas:

  • Consistent Cross-channel messaging and activations
  • Trigger based real-time marketing
  • Personalization and ability to measure campaign effectiveness & Capability to perform customer 360 analysis and attribution

Adobe approach

  • Create a strong Platform foundation to deliver value to the business and results in enterprise-wide adoption.
  • Collaborate with technical teams to ensure business value is delivered with the technology implementation.
  • Create a 360 view this apparel company’s customers in order to directly segment, activate and report on campaigns.
  • Automate triggers and orchestrate personalized customer journeys.

Business value delivered

Goals Tactics Value Unlocked
Connected cross-channel experiences

Drive Engagement & Retention

Data Democratization & Insights
  • Onboarded several enterprise datasets to create tens of millions of profiles & hundreds of segments, several destinations, and reporting dashboards
  • Activation across multiple destinations using Real-time Customer Data Platform
  • Customer level analysis capability unlocked with Customer Journey Analysis
  • Automated event triggers for customer interactions implemented through Adobe Journey Optimizer
  • Customer Profile: 360 Degree view of the customers for segmentation
  • Destination Activations: Activation on Paid media, email, and Social platforms
  • Customer Analysis & Attribution: Cross-channel attribution analysis available ad-hoc and easily distributed
  • Journey Orchestration: Create & operationalize triggered campaigns & scheduled campaigns using real-time context

Primary blueprint: Audience & Activation with Experience Cloud Applications

Description

  • Manage profiles and audiences in Experience Platform and share them with Experience Cloud Applications
  • Build and share rich customer segments and insights in Experience Platform and share them with Experience Cloud Applications

Experience Cloud applications

  • Adobe Experience Platform
  • Real-time Customer Data Platform
  • Experience Platform Activation
  • Experience Cloud Applications

Blueprint architecture

image for an Apparel business using audience activation, customer journey analytics, and customer journeys Blueprints

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