Multi-channel Message Orchestration

Multi-channel Message Orchestration shows how brands can proactively engage and communicate with their customers through channels such as email, SMS, and mobile alerts.

Orchestration tools can integrate with other interaction channels (such as with inbound channels) for web and mobile personalization by sharing audience state with the other channels’ decision engines. Various factors help determine which applications and deployment options to use, such as whether the customer interaction is trigger-based or scheduled, what data is necessary for the targeting and personalization, and so on. These factors result in various possible scenarios and deployment options when building out message orchestration capability.

Blueprint Description Experience Cloud Applications
Batch and Transactional Messaging
  • Author and execute scheduled and batch outbound campaigns
  • Deliver transactional messages
  • Adobe Campaign Classic and Managed Services
  • Adobe Campaign Standard
Batch Messaging and Adobe Experience Platform
  • Execute scheduled and batch messaging campaigns using Adobe Experience Platform as a central hub for customer profiles and segmentation
  • Real-time Customer Data Platform
  • Adobe Campaign Classic, Managed Services, or Campaign Standard
  • Supported third-party messaging provider
Triggered Messaging and Adobe Experience Platform
  • Execute triggered and streaming messaging using Adobe Experience Platform as a central hub for streaming data, customer profiles and segmentation, with Journey Orchestration for streaming journey orchestration and message delivery
  • Adobe Experience Platform
  • Journey Orchestration
  • Adobe Campaign or other third-party application for message delivery

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