Before implementing this Blueprint the telecommunications company’s “add a new line” email campaigns relied on whether the user had converted and only checked for this after a 7-day waiting period. Once these criteria were met any additional touch-points were initiated.
This limitation had to be solved in order to initiate a timelier follow-up to users wished wanted to add a line earlier than the current state 7-day waiting period.
|Drive higher campaign conversion rates
Grow annual account revenues