|Orchestrate real-time customer journeys
Drive repeat purchases from new customers
Improve marketing efficiencies and reduce media costs
- Robust data and identity strategy to fuel a comprehensive real-time profile.
- Customer and transactional data streaming in real-time including plus a 90 day historical load
- Streaming segmentation to Google and Adobe Target to power media spend and personalization efforts.
- Real-time customer journeys through Adobe Campaign that includes a strategy to measure performance
- Real-Time Customer Data Platform: Delivering real-time, customer experiences across media, email, push, and web
- Data Sources: Streaming data covering this retailer’s profile stores, order system, product catalogue, and retail outlets.
- Real-time Media Activation:Streaming segments out to Google media for attribution & ad suppression
- Real-time Web Personalization:Streaming segments out to Adobe Target in order to activate on retailer’s web experience.
- Journey Orchestration at Scale:Triggered messaging in real-time enriched with all available customer data & activating real-time in email & push channels