Data Collection and Preparation

Data Collection and Preparation encompasses all the methods by which data can be prepared and ingested into Adobe Experience Platform. As well as the ability to collect data to Adobe Experience Platform’s Edge Network and subsequent forwarding of data via Side forwarding to enterprise destinations.

Data preparation includes the mapping of source data to Experience Data Model (XDM) schema. It also includes performing transformations on data, including date formatting, field splitting/concatenation/conversions, and joining/merging/re-keying of records. Data preparation helps unify customer data to provide aggregated/filtered analysis, including reporting or preparing data for customer profile assembly/data science/activation.

Blueprint Description Experience Cloud Applications
Data Preparation and Ingestion
  • Data Preparation and Ingestion Blueprint encompasses all the methods by which data can be prepared and ingested into Adobe Experience Platform.
  • Adobe Experience Platform
Server Side Enterprise Data Collection
  • Activate to known profile-based destinations such as email providers, social networks, and advertising destinations.
  • Use offline attributes and events such as offline orders, transactions, CRM, or loyalty data along with online behavior for online targeting and personalization.
  • Adobe Experience Platform
  • Real-time Customer Data Platform
  • Adobe Audience Manager (optional)

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