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Data analysis and intelligence blueprint

Last update: Fri Aug 01 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

CREATED FOR:

  • Developer
  • User

Data analysis and intelligence comprises the ability within Experience Platform to perform exploratory query and analysis of the data that exists in the data lake.

Experience Platform’s Query Service allows SQL queries to be performed on the data.

Experience Platform allows connections with third-party SQL clients, interfaces, and Business Intelligence (BI) tools to directly connect to, access and query the data within Experience Platform, using the PostgreSQL protocol.

Use cases

  • Interactive query and aggregation of data
  • Row and column access to ingested data for exploration and validation
  • Dashboarding and visualization of data via Business Intelligence tooling

Additional common use cases for the query service are outlined here Query Service Use Cases

Applications

  • Adobe Experience Platform

Architecture

Reference architecture for the Enterprise Data Exploration and Reporting Blueprint

Guardrails

Refer to the Query Service Product Documentation for details on best practices and guardrails.
Query Service Guidance

Related documentation

  • Adobe Experience Platform Intelligence product description
  • Query Service documentation
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