Journey Optimizer - Decision Management on the edge
To learn more about Decision Management refer to the product documentation HERE and the Decision Management Overview HERE
Adobe Decision Management is a service provided as part of Adobe Journey Optimizer. This blueprint outlines the use cases and technical capabilities of the application and provides a deep dive into the various architectural components and considerations that make up Decision Management.
Decision Management can be deployed in one of two ways. The first is via the Adobe Experience Platform Hub, which is a single data center architecture. In the “hub” approach offers are executed, personalized, and delivered in second latency. Thus the hub architecture is best suited for customer experience that do not demand sub-second latency, examples include offer decisions which are provided for kiosks or agent assisted experiences such as in call centers or in person interactions.
The second approach is via the Experience Edge Network, which is a globally distributed geographically located infrastructure to serve fast sub-second and millisecond experiences. The end consumer experience being executed by the edge infrastructure closest to the consumers geo-location to minimize latency. Decision Management on the Edge is designed to serve real-time consumer experiences. These include experiences such as web or mobile inbound personalization requests.
This blueprint will cover the specifics of Decision Management on the Edge.
Access to edge real-time profile. Only edge projected audiences and profile attributes will be available in the profile.
If personalization is required in first time experiences, hub will be ideal as the full profile is available. The edge profile must sync from the hub for the first time edge experience. Hence the very first experience from the edge will not include prior uploaded profile data to the hub.
Data Ingestion Guardrails
Use the Web or Mobile SDK for deployment on websites and mobile applications to implement Decision Management where the SDK deployed.