Real-Time CDP with Adobe Campaign v8 integration pattern

Last update: 2023-07-20
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Showcases how the Adobe Experience Platform and its Real-Time Customer Profile and centralized segmentation tool can be utilized with Adobe Campaign to deliver personalized conversations.


  • Adobe Experience Platform Real-Time CDP
  • Adobe Campaign v8


Reference architecture for the Batch Messaging and Adobe Experience Platform integration pattern


  • Customer must be provisioned for Experience Cloud with a valid IMS Org
  • Adobe Experience Platform and Campaign are recommended to be provisioned in the same IMS Org for single login URL
  • Customer must be provisioned V8 instance of Campaign
  • Customer must be eligible and have access for RTCDP, Sources, Destinations.
  • Adobe Campaign product context must exist

Implementation steps

Refer to the following documentation on configuring the Campaign v8 source connector to Adobe Experience Platform and the Real-time Customer Data Platform destination connector to Campaign v8.
Campaign and AEP Connectors


Adobe Campaign

  • Refer to the Campaign source connector documentation - Campaign Source Connector
  • Only supports Adobe Campaign single organizational unit deployments

Experience Platform Real-time Customer Data Platform segment sharing

  • Refer to the RTCDP Campaign Destination connector - RTCDP Campaign Connection
  • Recommendation of 50 segment limit
  • Note that segment membership realization from AEP is latent for both batch (1 per day) and streaming (~5 min) and based on segment evaluation schedule.
  • The activation latency is 3 hours minimum
  • Only union schema attributes available for activation (no support for array/maps/experience events)
  • Recommendation on no more than 20 attributes per segment
  • One file per segment of all profiles with “realized” segment membership OR if segment membership is added as an attribute in the file both “realized” and “exited” profiles
  • Incremental and full segment exports are supported
  • File encryption is not supported
  • See profile and data ingestion guardrails for AEP - Link

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