Real-Time CDP with Adobe Campaign v8 integration pattern

Last update: Mon Mar 25 2024 00:00:00 GMT+0000 (Coordinated Universal Time)

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Showcases how the Adobe Experience Platform and its Real-Time Customer Profile and centralized segmentation tool can be utilized with Adobe Campaign to deliver personalized conversations.

Applications

Adobe Experience Platform Real-Time CDP
Adobe Campaign v8

Architecture

Reference architecture for the Batch Messaging and Adobe Experience Platform integration pattern {modal="regular"}

Prerequisites

Customer must be provisioned for Experience Cloud with a valid IMS Org
Adobe Experience Platform and Campaign are recommended to be provisioned in the same IMS Org for single login URL
Customer must be provisioned V8 instance of Campaign
Customer must be eligible and have access for RTCDP, Sources, Destinations.
Adobe Campaign product context must exist

Implementation steps

Refer to the following documentation on configuring the Campaign v8 source connector to Adobe Experience Platform and the Real-time Customer Data Platform destination connector to Campaign v8.
Campaign and AEP Connectors

Guardrails

Adobe Campaign

Refer to the Campaign source connector documentation - Campaign Source Connector
Only supports Adobe Campaign single organizational unit deployments

Refer to the RTCDP Campaign Destination connector - RTCDP Campaign Connection
See profile and data ingestion guardrails for AEP - Link

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