Real-Time CDP with Adobe Campaign v8 integration pattern

Showcases how the Adobe Experience Platform and its Real-Time Customer Profile and centralized segmentation tool can be utilized with Adobe Campaign to deliver personalized conversations.

Applications

• Adobe Experience Platform Real-Time CDP
• Adobe Campaign v8

Architecture

Prerequisites

• Customer must be provisioned for Experience Cloud with a valid IMS Org
• Adobe Experience Platform and Campaign are recommended to be provisioned in the same IMS Org for single login URL
• Customer must be provisioned V8 instance of Campaign
• Customer must be eligible and have access for RTCDP, Sources, Destinations.
• Adobe Campaign product context must exist
  
  

Implementation steps

Refer to the following documentation on configuring the Campaign v8 source connector to Adobe Experience Platform and the Real-time Customer Data Platform destination connector to Campaign v8.
Campaign and AEP Connectors

Guardrails

Adobe Campaign

• Refer to the Campaign source connector documentation - Campaign Source Connector
• Only supports Adobe Campaign single organizational unit deployments

Experience Platform Real-time Customer Data Platform segment sharing

• Refer to the RTCDP Campaign Destination connector - RTCDP Campaign Connection
• Recommendation of 50 segment limit
• Note that segment membership realization from AEP is latent for both batch (1 per day) and streaming (~5 min) and based on segment evaluation schedule.
• The activation latency is 3 hours minimum
• Only union schema attributes available for activation (no support for array/maps/experience events)
• Recommendation on no more than 20 attributes per segment
• One file per segment of all profiles with “realized” segment membership OR if segment membership is added as an attribute in the file both “realized” and “exited” profiles
• Incremental and full segment exports are supported
• File encryption is not supported
• See profile and data ingestion guardrails for AEP - Link