Customer Journey Analytics shows how brands can unify customer data and behavior from various interaction channels and sources to create a journey-based view of all customer interactions. Reporting and analysis can be performed in the Customer Journey Analytics application service to evaluate and gain insight into customer interaction and behavior patterns.
A full list of Customer Journey Analytics use cases can be found in the Customer Journey Analytics documentation found here.
Common Use Cases include:
Example primary use cases included the following.
|Blueprint||Description||Experience Cloud Applications|
|Cross Channel Journey Analysis||
|Publish Audiences to Real-time Customer Data Platform||
|Call Deflection Journey Analysis||