Customer Journey Analytics shows how brands can unify customer data and behavior from various interaction channels and sources to create a journey-based view of all customer interactions. Reporting and analysis can be performed in the Customer Journey Analytics application service to evaluate and gain insight into customer interaction and behavior patterns.
Common Use Cases include:
A full list of Customer Journey Analytics use cases can be found in the Customer Journey Analytics documentation found here.
Example primary use cases included the following.
|Blueprint||Description||Experience Cloud Applications|
|Cross Channel Journey Analysis||
|Publish Audiences to Real-time Customer Data Platform||
|Call Deflection Journey Analysis||