B2B Analytics & Activation

B2B Audience and Profile activation is the key to success in a data-driven marketing world. However, many brands still focus their efforts on channel-first activation, which often delivers inconsistent reach and personalization.

With a channel-first approach, each channel acts as a silo in which personalization efforts target only the customers interacting with the brand on that channel. This approach doesn’t reflect the reality that customers interact with brands across many different touch-points. B2B Audience and Profile activation allows brands to connect customer interactions across multiple channels, align that to their respective account and opportunity based information to deliver a centralized profile and audience that can be activated to all channels.

Blueprint Description Experience Cloud Applications
B2B Analytics
  • Include B2B account information in customer journey analysis
  • Adobe Customer Journey Analytics
B2B Audience Activation
  • Target B2B audiences across web, email, and advertising channels.
  • Adobe Real-time Customer Data Platform B2B Edition

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