Manage profiles and audiences in Experience Platform and share them with Experience Cloud Applications. Build and share rich customer segments and insights in Experience Platform and share them with Experience Cloud applications.
Activation with Experience Cloud Applications aligns closely with the Known Customer Activation Blueprint.
See the Experience Platform and Applications Architecture Section for additional architecture diagrams related to Experience Platform integrations with Experience Cloud Applications.
Refer to the following documentation for futher details. Experience Platform segment sharing with Audience Manager and other Experience Cloud solutions.
Audience membership from RT-CDP is shared to Audience Manager in a streaming fashion as soon as segment evaluation is complete and written to the Real-time Customer profile, whether the segment evaluation occurred in batch or streaming. If the qualified profile contains the regional routing information for related profile devices then the audience membership from RTCDP is qualified in streaming fashion on the associated Audience Manager Edge. If the regional routing information was applied to a profile with a timestamp in the past 14 days it will be evaluate on the Audience Manager Edge in streaming. If the profiles from RTCDP do not contain regional routing information or the regional routing information is greater than 14 days old, then the profile memberships are sent to the Audience Manager hub location for batch based evaluation and activation. Profiles that are eligible for Edge activation will activate within minutes of segment qualification from RTCDP, profiles that do not qualify for Edge activation will qualify in the Audience Manager hub and may have a 12-24 hour timeframe for processing.
Regional routing information for which Edge the Audience Manager profile is stored on can be collected to Experience Platform from Audience Manager, the Visitor ID Service, Analytics, Launch, or directly from the Web SDK as a separate profile record class dataset using the “data capture region information” XDM field group.
For activation scenarios where audiences are shared from Experience Platform to Audience Manager the following identities are shared automatically: ECID, IDFA, GAID, hashed email addresses (EMAIL_LC_SHA256), AdCloud ID. Currently, custom namespaces are not shared.
The audiences from Experience Platform can be shared through Audience Manager destinations when the required destination identities are included in the Real-time Customer Profile, or where identities in the Real-time Customer Profile can be related to the required destination identities that are linked in Audience Manager.