Audience and Profile Activation with Experience Cloud Applications Blueprint

Manage profiles and audiences in Experience Platform and share them with Experience Cloud Applications. Build and share rich customer segments and insights in Experience Platform and share them with Experience Cloud applications.

Activation with Experience Cloud Applications aligns closely with the Online/Offline Audience Activation Blueprint.

Use Cases

  • Personalize and target across customer interaction channels powered by Experience Cloud.
  • Share audience and profile data between Experience Platform and Experience Cloud applications.

Applications

  • Adobe Experience Platform
  • Real-time Customer Data Platform
  • Experience Platform Activation
  • Experience Cloud Applications
    • Adobe Audience Manager
    • Adobe Target
    • Adobe Campaign
    • Journey Optimizer

Architecture

See the Experience Platform and Applications Architecture Section for additional architecture diagrams related to Experience Platform integrations with Experience Cloud Applications.

Audience and Profile Activation with Experience Cloud Applications

Reference architecture for the Audience and Profile Activation with Experience Cloud Applications

Guardrails

Refer to the guardrails on the Audience and Profile Activation Overview page

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