Use offline attributes and events such as offline orders, transactions, CRM, or loyalty data, along with online behavior for online targeting and personalization.
Activate audiences to known profile-based destinations such as email providers, social networks, and advertising destinations.
The Online/Offline Audience Activation Blueprint aligns closely with the Audience and Profile Activation with Experience Cloud Applications Blueprint. Additional detail is provided in the Audience and Profile Activation with Experience Cloud Applications Blueprint specific to integrations between Experience Platform and Experience Cloud Applications.
Sharing profile data to destinations requires that you include the specific identity value used by the destination in the destination payload. Any identity that is necessary for a target destination must be ingested into Platform and configured as an identity for the Real-time Customer Profile.
For activation scenarios where audiences are shared from Experience Platform to Audience Manager, all identities included in the Real-time Customer Profile are shared to Audience Manager. The audiences from Experience Platform can be shared through Audience Manager destinations when the required destination identities are included in the Real-time Customer Profile, or where identities in the Real-time Customer Profile can be related to the required destination identities that are linked in Audience Manager.