Use offline attributes and events such as offline orders, transactions, CRM, or loyalty data, along with online behavior for online targeting and personalization.
Expanded identifiers with built in governance controls provide more opportunities to communicate with known customers. Activate audiences to known profile-based destinations such as email providers, social networks, and advertising destinations.
Sharing profile data to destinations requires that you include the specific identity value used by the destination in the destination payload. Any identity that is necessary for a target destination must be ingested into Platform and configured as an identity for the Real-time Customer Profile.