Anonymous Audience Activation Blueprint

You can target audiences across web and advertising channels based on anonymous and behavioral customer data. This ability enables personalized and consistent real-time customer experiences across devices.

Use Cases

  • Perform anonymous digital audience targeting and personalization.
  • Build audiences for targeting on supported advertising networks.

Applications

  • Adobe Audience Manager

Architecture

Reference architecture for the Anonymous Audience Activation Blueprint

Implementation Steps

  1. Implement Audience Manager.
  2. Collect data to Audience Manager.
  3. Configure signals and traits for use in segment definitions.
  4. Create segments in Audience Manager.
  5. Configure destinations in Audience Manager to share audiences.

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