Anonymous Audience Activation Blueprint
You can target audiences across web and advertising channels based on anonymous and behavioral customer data. This ability enables personalized and consistent real-time customer experiences across devices.
- Perform anonymous digital audience targeting and personalization.
- Build audiences for targeting on supported advertising networks.
- Implement Audience Manager.
- Collect data to Audience Manager.
- Configure signals and traits for use in segment definitions.
- Create segments in Audience Manager.
- Configure destinations in Audience Manager to share audiences.