To gain further insight from the use of UTMs, Bizible appends custom parameters to your ads in Google AdWords, Bing Ads and Facebook Ads. Bizible integrates with these platforms to automate most of the setup process. If you select to use auto-tagging, Bizible will automatically append its parameters to the URLs of your ads. Bizible will also automatically download your marketing costs from the platforms and load them into the Bizible app.
Example of a URL without parameters:
http://bizible.com/landing-page?myParam=foo
Example of a URL with Bizible parameters:
http://bizible.com/landing-page?myParam=foo&_bt={creative}&_bk={keyword}&_bm={matchtype}&_bn={network}&_bg={adgroupid}
_bk={keyword}
_bt={creative}
_bm={matchtype}
For more information on match types, here’s a relevant AdWords article.
_bn={network}
_bg={adgroupID}
_bt={adid}
utm_medium=cpc
utm_source=bing
utm_term={keyword}
_bf ={creative}