Configuration

This reference provides more information about the tests Adobe Experience Platform Auditor performs for configuration.

Configuration tests scan for specific settings, values, or potential conflicts in your implementation. Platform Auditor evaluates the tags against other rules and recommended best practices.

Test Criteria Recommendation

Advertising Cloud - Conversion names use only alpha-numeric characters

Weight: 3

The ev_conversion_property_name parameter should only contain numeric and decimal values EXCEPT for " ev_transid" parameter (the ev_transid value can contain text or numeric values)

Look for everesttech.net pixels that contain a URL parameter starting with ev_.

Example:

http://pixel.everesttech.net/1180/t?ev_page_load=1&ev_revenue=$12&ev_transid=1hf74i47

Make sure your transaction property parameters only contain numeric and decimal values.

Warning: Any other value types might cause data loss.

Advertising Cloud - Conversion names use URL-safe characters

Weight: 3

Conversion property names should not contain an ampersand or question mark.

Example:

http://pixel.everesttech.net/1180/t?ev_revenue&order=12&ev_transid=

Make sure transaction property parameters do not contain a non-encoded ampersand or question mark. These break the URL format.

Warning: Property parameters that contain a non-encoded ampersand or question mark, (for example: ev_formComplete?=1 or ev_formComplete&Submit=1), might result in data loss.

Advertising Cloud - Transaction ID Implemented Correctly

Weight: 1

The property name ev_transid= should not be empty.

Example:

http://pixel.everesttech.net/1180/t?ev_page_load=1&ev_revenue= 12& ev_transid=

The property name ev_transid= should not be left without a value ( ev_transid=). If this is left without a value, there could be transaction data loss. Assign a value to the ev_transid= or remove the parameter from the pixel.

Analytics - Instantiated in DOM

Weight: 5

Additional information

The Adobe Analytics code is either not installed or failing to execute. Returns 0 when no analytics code is found web page.

Verify that the Analytics tag is implemented on the page and is not blocked by subsequent script activities.

Analytics - Instantiated once

Weight: 5

Additional information

The Adobe Analytics code was detected more than once on the page. . Returns 0 when no analytics code is found web page.

Make sure there is only one Analytics tag on the page.

Analytics - Latest version

Weight: 3

Additional information

Your pages are not running the latest version of the Analytics code library. Code libraries that power Experience Cloud technologies are constantly being updated and tweaked in order to take advantage of performance improvements and provide the latest features. Returns 0 when no analytics code is found web page.

Install the latest version of the Analytics library.

DTM - Third-party tags load asynchronously after DOM ready

Weight: 3

Additional information

To strike a balance between a good user experience and collecting accurate data, 3rd party tags should be triggered at DOM ready. This will ensure that those tracking scripts execute while not impacting site functionality.

Resolve this issue by adjusting all rules that execute 3rd party pixels to fire at DOM Ready.

Experience Cloud ID Service - Latest Version

Weight: 2

Additional information

Your pages are not running the latest version of the Visitor ID Service code library, visitorAPI.js. Code libraries that power Experience Cloud technologies are constantly being updated and tweaked in order to take advantage of performance improvements and provide the latest features.

Install the latest version of the Visitor ID service library.

Launch - Latest Version

Weight: 2

Additional information

These pages are not running the latest version of the Platform Launch code library (Turbine). Code libraries that power Experience Cloud technologies are constantly being updated and tweaked in order to take advantage of performance improvements and provide the latest features.

Update the Platform Launch library by rebuilding and publishing the Platform Launch library.

Target - Latest version

Weight: 2

Additional information

Your pages are not running the latest version of the Target code library. Code libraries that power Experience Cloud technologies are constantly being updated and tweaked in order to take advantage of performance improvements and provide the latest features.

Install the latest version of the Target library.

Target - mboxDefault precedes mboxCreate

Weight: 5

Additional information

The proper use of mboxCreate looks similar to this:

<div class="mboxDefault"><!-Customer content--></div><script>mboxCreate('myMboxName')</script>

Be sure to include a <div class="mboxDefault"></div> tag before invoking mboxCreate(). at.js will not add one for you.

Target - Valid DOCTYPE

Weight: 5

Additional information

An invalid DOCTYPE was detected. No mboxes will be fired in this scenario.

For at.js, the DOCTYPE must be in Standards mode or Target will not work.

Update the DOCTYPE on the page.

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