Counting Unique Users in Overlap and General Reports
This page describes the variation in unique user totals between reports for the same trait and time period.
Overlap Report: Unique User Count
The overlap reports count users as unique when they qualify for a trait:
- During the selected time interval for the report.
- That has a time-to-live value longer than the selected time interval for the report.
- If they’re seen as active in our system (i.e, qualified for any other trait, had an ID sync, etc.) within the past 60 days.
General Report: Unique User Count
The General report counts site visitors as unique if they qualified for the trait during the selected time period.