This report returns a frequency count of all the unused information collected on your inventory and sent to Audience Manager. To access this report, navigate to Analytics > Audience Reports > Other Reports > Unused Signals.
If you see the message “You don’t have access to Audience Reports”, contact your Audience Manager consultant or Customer Care to provision the report for you.
A signal is information from your website passed in to Audience Manager in the form of key-value pairs (e.g., color=blue, price>100, gender=female
, etc.).
Unused signals consist of data that you collect but have not been mapped to a trait. The Unused Signals report shows data in a table by date, key, value, and frequency count. Any unmapped signal passed in to Audience Manager at least 100 times in a day qualifies for the Unused Signals report.
Review this report to help identify orphaned signals that can be mapped to new or existing traits.
Specify a key or value name in the search fields to limit results to specific records.
Examples | Description |
---|---|
Ensure Trait Uniformity or Add Related Values to a Single Key |
Review the report to account for different value variations for a particular signal. For example, say you have a trait for the state "North Carolina" defined in a key-value pair as
|
Create New Traits |
Review the report to see what new values get passed in on a particular key. You may want to create new key-value pairs based on these new values.
Note: Check the report bi-weekly for values that change frequently (e.g., shows, campaigns, celebrities, etc.). |
Find Unmapped Values |
Review the report for the number 1. The number 1 in an Unused Signals report represents a null value. This is not necessarily bad. It simply means that a particular key does not have an associated value mapping. When you see a lot of 1 values for an important variable, check with your site team to make sure all your pages are tagged correctly. |
Run and check the Unused Signals report:
When searching for unused values in the report, please consider the following particularity. There is a difference in expression between the two examples below:
Contact your Partner Solutions representative if you need to bulk create a lot of traits based on data obtained from the Unused Signals report.