Improve Log File Processing Times with Lookup Tables

Put data in Delivery Performance report log files into tables that contain IDs only. Put non-ID metadata in separate lookup tables to help reduce file size and processing times.

Log File Metadata Increases File Size and Processing Time

A typical log file used by the Delivery Performance report usually contains thousands of rows and dozens of columns. It consists of numeric IDs and human-readable information such as names for creatives, advertisers, insertion orders, etc.

This non-ID information is referred to as metadata (i.e., information about other information) and gets written in each row of the log file.

However, the Delivery Performance report mainly works with the IDs in the log file. The metadata is useful, but repetitious. It increases file size and data ingestion times.

Reduce File Size and Shorten Processing Time With Index Tables

To help improve performance, your main data file should contain IDs only. Put metadata in a separate lookup (or index) table and link those records to the main file with a key variable common to both.

How Lookup Tables Reduce File Size

Let’s say you have a data file that looks similar to the one below.

User ID Ad ID Ad Name Order ID Order Name Advertiser ID Advertiser Name
1 111 Shoe A 456 Sneakers 27 Company A
2 111 Shoe A 456 Sneakers 27 Company A
3 111 Shoe A 456 Sneakers 27 Company A
4 222 Shoe B 789 Hiking 14 Company B
5 222 Shoe B 789 Hiking 14 Company B


 

Here’s the same log file with the metadata removed. The file is smaller and easier to process when it consists of IDs only.

User ID Ad ID Order ID Advertiser ID
1 111 456 27
2 111 456 27
3 111 456 27
4 222 789 14
5 222 789 14


 

The lookup file below holds the metadata and can be linked back to the main file with the Ad ID. Note the size as well. Instead of repeating each advertiser several times, you only need one reference for each.

Ad ID Ad Name Order Name Advertiser Name
111 Shoe A Sneakers Company A
222 Shoe B Hiking Company B

APIs Can Eliminate the Need for Lookup Tables

If your ad serving system has an API, you might not need to send metadata in a lookup file. We may be able to get that information through the API. When this is the case, your log files should contain IDs only. We’ll work with you to determine if metadata can be obtained through an API.

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