General Reports

A General report returns performance data on traits, segments, and destinations.

Overview

Audience Manager uses Role Based Access Control (RBAC) to extend user-group permissions to the General reports. Users can see only those traits and segments in reporting that they have permissions to view. RBAC functionality lets you control what reporting data internal teams are able to view. For example, an agency that manages different advertiser accounts can configure user-group permissions so that a team that manages Advertiser A’s account cannot see Advertiser B’s reporting data.

Run a General report when you need to:

• Review performance by trait, segment, or destination.
• Track impressions (total and unique) at 1, 7, 14, 30, 60, and 90 day intervals.
• Review total and unique load counts.
• Compare trait and segment performance.
• Identify strong or poor performance traits and segments, analyze demand, or compare load/fire data with third-party reports.
• Export data (.csv format) for further analysis and sharing.

The following illustration provides a high-level overview of key elements in the General report.

1. Configure the following options:

   • Report Type: Select the desired report type (Trait, Segment, or Destination).

   • For Dates Through: Specify the date range for the report.

2. Search for a trait, segment, or destination by name or ID.

3. From the folder list, drag and drop the traits, segments, or destinations you want to report to the Selections panel on the right side.

4. Generate the report to display in an exportable table.

Run a General Report

This section describes how to run a General report and set time and other performance options.

1. In the Analytics dashboard, click General Reports.

2. From the Report Type drop-down list, select the desired type: Trait, Segment, or Destination.

3. Conditional Click the date box to display a calendar, then select the ending date for your report if you want to specify a date other than today.

4. Search for a trait, segment, or destination by name or ID.

5. From the folder list, drag and drop the traits, segments, or destinations you want to report to the Selections panel on the right side.

6. Click Run Report.

   Results display in an exportable table. Click the column headers to sort the results in ascending or descending order.

7. Select the desired option button at the top of the report to filter data by performance ( Unique Trait Realizations, Total Trait Realizations, or Total Trait Population) or by time (1, 7, 14, 30, 60, or 90 day range).

   NOTE

   Total Trait Realizations are calculated for Rule-based Traits only.

8. Optional Click Export to CSV. This exports the Unique Trait Realizations, Total Trait Realizations, and Total Trait Population for all day ranges.

General Reports Results Explained

The numbers in the General Reports are generated directly from our User Profile Store. The results reflect the number of users that Audience Manager contained in the backend at the time these reporting numbers were generated.

• These numbers do not include visitor IDs with excessive traffic. Traffic from bots is filtered prior to reaching our backend system. Also, some bot traffic is discarded during a weekly cleanup job run in the backend.
• If you onboard data via inbound processing keyed off the Audience Manager UUID, and these IDs include users that are no longer active in our system, these inactive Audience Manager UUIDs never reach the User Profile Store and are not reported.
• Total Trait Realizations are calculated for Rule-based Traits only.

General Reports Results for Traits

The filters below are available when you run a General report and select Trait as the report type.

When filtering the results by Device ID:

• Unique Trait Realizations is the number of your anonymous device visitors that have added the trait to their profile within the selected time range.
• Total Trait Realization is the total number of anonymous trait realizations within the selected time range.
• Total Trait Population is the number of your anonymous device visitors that have this trait on their profile.

When filtering the results by Cross-Device ID:

• Unique Trait Realizations is the number of your authenticated visitors that have added the trait to their profile, within the selected time range.
• Total Trait Realization is the total number of authenticated trait realizations within the selected time range.
• Total Trait Population is the number of your authenticated visitors that have this trait on their profile.

General Reports Results for Segments

The metrics below are available when you run a General report and select Segment as the report type:

Real-time Segment Population

This metric represents the actual number of unique visitors seen in real-time for the specified time range and who were qualified for the segment at the moment they were seen by Audience Manager.

Total Segment Population

This metric represents the total number of Audience Manager UUIDs that are qualified for the segment within the look-back period you selected. Your 1 day Total Segment Population represents your most accurate user base for targeting.

The illustration below shows the results of running a general report for the Segment report type.

General Reports Results for Destinations

The metrics below are available when you run a General report and select Destination as the report type:

Real-time Segment Population

This metric represents the actual number of unique visitors seen in real-time for the specified time range and who were qualified for the segment at the moment they were seen by Audience Manager.

Total Segment Population

This metric represents the total number of Audience Manager UUIDs belonging to a segment within the look-back period, that were sent to a destination.

The illustration below shows the results of running a general report for the Destinations report type.