These reports return data on impressions, click-through rates, and conversions for broad range of advertising dimensions. Compare trends and volume for your selected metrics to get a better picture of how your campaign performs over time.
The Trend Analysis report returns data in a line graph for a 14-day interval only. In this example, the report shows impression, click-through, and conversion trends for a set of mapped segments.
The Volume Analysis report returns data in a bar graph for your selected date range. In this example, the report shows impression, click-through, and conversions by volume for a set of mapped segments.
7-day and 30-day look-back periods are only available for Sunday Date Through dates.
For information about mapped and unmapped segments, see the Segment Performance Report documentation.