The real-time inbound data ingestion process uses a series of HTTP
requests from a user’s browser to pass in data to Audience Manager.
Inbound data should be formatted as key-value pairs called signals. Typically, each signal is mapped to a segment created or managed through the user interface or API.
The URL for an inbound data transfer should contain the variables described below. Remember to create traits and a folder structure in the Audience Manager UI before setting up real-time data transfers.
Replace italicized content with actual parameter values.
Parameter | Description |
---|---|
<KEY> |
A unique identifier in a key-value pair (e.g., gender, color, price). |
<VAL> |
A variable that belongs to the data set defined by the key (e.g., gender=male, color=green, price=100) |
During a real-time inbound data ingestion process, a properly formatted URL string uses the following syntax:
https://client.demdex.net/event?KEY1=VALA&KEY2=VALB&KEY3=VALC