Follow the steps in this tutorial to forward Analytics data to Audience Manager instead of having the Audience Manager Data Integration Library (DIL) code send a pixel from the page.
We recommend you use Adobe Experience Platform Launch to forward Analytics data into Audience Manager. By using Launch, you do not have to manually copy code into AppMeasurement, as shown on this page.
In addition to enabling the extensions or implementing the code described in this document, you must also:
There are two methods to implement data forwarding from Adobe Analytics to Audience Manager, depending on the tag management solution that you use.
Adobe recommends you use the Launch extension to instrument Adobe Analytics and Audience Manager on your properties. In this case, you do not need to manually copy any code. Instead, you must enable data sharing in the Analytics Launch extension, as shown in the image below. See also the Adobe Analytics Extension documentation.
If you install the Adobe Analytics extension, do not also install the Audience Manager extension. Forwarding data from the Analytics extension replaces the Audience Manager extension functionality.
The following table defines important variables in the code sample.
||Required. This is a partner name assigned to you by Adobe. It is sometimes referred to as your partner ID or partner subdomain. Contact your Adobe consultant or Customer Care if you don’t know your partner name.|
||Required. Most customers can just set
||Optional. This configuration lets you set an Adobe cookie in the first-party domain. This cookie contains the UUID .|
The Experience Cloud Organization ID is the ID that a company is provided with upon signing up for the Experience Cloud. Find out your company’s Organization ID in Organizations and Account Linking.
Your Analytics implementation sends data to Audience Manager after you have:
This process sends data to Audience Manager:
The variables sent to Audience Manager from Analytics use special prefixes. You need understand and take these prefixes into account when creating Audience Manager traits. For more information on these prefixes, see Prefix Requirements for Key Variables.