How to forward data from Adobe Analytics to Audience Manager

Follow the steps in this tutorial to forward Analytics data to Audience Manager instead of having the Audience Manager Data Integration Library (DIL) code send a pixel from the page.

Prerequisites

In addition to enabling the extensions or implementing the code described in this document, you must also:

• Implement the Adobe Experience Platform Identity Service.
• Enable Server-Side Forwarding for report suites in the Adobe Analytics Admin Console.

Implementation

There are two methods to implement data forwarding from Adobe Analytics to Audience Manager, depending on the tag management solution that you use.

Implementation using Adobe Experience Platform Launch

Adobe recommends you use the Launch extension to instrument Adobe Analytics and Audience Manager on your properties. In this case, you do not need to manually copy any code. Instead, you must enable data sharing in the Analytics Launch extension, as shown in the image below. See also the Adobe Analytics Extension documentation.

Implementation using Adobe Digital Tag Management (DTM) or any other tag management solution

To implement the Audience Management Module using Adobe DTM or another tag management solution:

1. Download AppMeasurement using the Analytics Code Manager (requires version 1.5 or later).
2. Update your AppMeasurement code to the version included in the downloaded zip file.
3. Copy all of the code from AppMeasurement_Module_AudienceManagement.js from the zip file. Paste it into the appMeasurement.js file just above the text, "DO NOT ALTER ANYTHING BELOW THIS LINE."
4. Add the code, s.loadModule("AudienceManagement");, just above the AppMeasurement_Module_AudienceManagement.js code you just added in the previous step.
5. Update and copy the code below and add it to the doPlugins function in your AppMeasurement.js file.

s.AudienceManagement.setup({ 
     "partner":"INSERT-YOUR-PARTNER-NAME-HERE", 
     "containerNSID":0, 
     "uuidCookie": { 
          "name":"aam_uuid", 
          "days":30
     },
     "visitorService": {
          "namespace": "INSERT-EXPERIENCE-CLOUD-ORGID-HERE" 
     } 
});

Code Elements Defined

The following table defines important variables in the code sample.

Results: Data Forwarding to Audience Manager

Your Analytics implementation sends data to Audience Manager after you have:

• Enabled Server-Side Forwarding (talk to your consultant about this feature);
• Implemented the Adobe Experience Platform Identity Service;
• Followed the implementation steps in this tutorial.

This process sends data to Audience Manager:

• On page view calls;
• From tracked links;
• From video milestone and heartbeat video views.