You can send qualified segments to Google Ad Manager through a client-side (browser-side) integration, or a server-side integration. If you choose the client-side integration, you must create a cookie-based destination for Google Publisher Tags in Audience Manager.
In Audience Manager, a
destination is any other system (ad server, DSP, ad network, etc.) that you want to share data with. Destination Builder provides the tools that let you create and manage these data delivery processes. Audience Manager destination features are located in Audience Data > Destinations. To get started, click Add New Destination and follow the steps below.
To complete the Basic Information section:
Provide the following to complete the Configuration section (other fields are optional):
To add a segment to a cookie destination:
Find segments: The Segment Mappings section provides two search tools to help locate segments. To find a segment:
Add Mappings: In the mappings pop, enter the segment ID in the mappings field and click Save.