- Audience Manager Guide
- Overview
- Features
- Addressable Audiences
- Administration
- Algorithmic Models
- Audience Lab
- Audience Marketplace
- Customer Data Feeds
- Data Explorer
- Data Export Controls
- Data Sources
- Declared IDs
- Derived Signals
- Destinations
- Destinations Overview
- Destinations Home Page
- Adobe Experience Cloud Destinations
- People-Based Destinations
- Device-Based Destinations (Server-to-Server)
- Custom Destinations
- Destinations Reference
- Profile Merge Rules
- Profile Merge Rules Overview
- Getting Started with Profile Merge Rules
- Profile Merge Rules Dashboard
- Profile Merge Rule Options Defined
- General Use Cases for Profile Merge Rules
- Profile Link Device Graph Use Cases
- External Device Graph Use Cases
- Report Metrics for Profile Merge Rules
- Profile Merge Rules and Device Un-Segmentation Processes
- Instant Cross-Device Suppression
- Segments
- Segments: Purpose, Composition, and Rules
- Segments List View
- Segment Summary View
- Retrieving Segment Metadata
- Paused and Deleted Segments
- Recency and Frequency
- Segment Builder
- Code Syntax Used in the Segment Expression Editor
- Trait and Segment Population Data in Segment Builder
- Trait Recommendations
- Trait and Segment Qualification Reference
- Traits
- Traits Overview
- Trait Details Page
- Traits Dashboard
- Active Audience Traits and Data Source Synced Traits
- Folder Traits: About
- Manage Folder Traits
- Trait Builder
- Trait Storage
- Accuracy and Reach
- Classifying Traits with a Common Taxonomy
- Name Requirements for Key Variables
- Segment and Trait Time-to-Live Explained
- Prefix Requirements for Key Variables
- Geotargeting With Platform-level Keys
- Device Targeting With Platform-level Keys
- Sample Expressions With Boolean and Comparison Operators
- Trait and Segment Qualification Reference
- Visitor Profile Viewer
- Reporting
- Reports Overview
- Reports Dashboard
- General Reports
- Trend Reports
- Audience Optimization Reports
- Interactive and Overlap Reports
- Interactive and Overlap Reports Overview
- Trait-to-Trait Overlap Report
- Segment-to-Trait Overlap Report
- Segment-to-Segment Overlap Report
- Unused Signals Report
- Improve Log File Processing Times with Lookup Tables
- Filter Report Results With the Data Sliders
- Overlap Reports: Update Schedule and Minimum Segment Size
- CSV Files for Overlap Reports
- Report Technology
- Onboarding Status Report
- Outbound File History
- Counting Unique Users in Overlap and General Reports
- Data Sampling and Error Rates in Selected Audience Manager Reports
- API and SDK Code
- API and SDK Code Overview
- Audience Manager API Code Migration
- Data Collection Server (DCS) API Methods and Code
- REST APIs
- REST APIs Overview
- Getting Started with REST APIs
- Algorithmic API Methods
- Data Integration Library API Methods
- Data Source API Methods
- Derived Signals API Methods
- Destination API Methods
- Domain Management API Methods
- Folder API Methods
- Segment API Methods
- Taxonomic API Methods
- Trait API Methods
- Trait Type Methods
- User, Group, and Permissions Management API Methods
- DCS Region API Methods
- SDK Code
- Data Integration Library (DIL) API
- Implementation and Integration Guides
- Implementation and Integration Guides
- Data Integration Methods
- Integrate Google Ad Manager using Google Publisher Tags (GPT)
- Integrating with Third-Party Destinations
- Implementing Audience Manager
- Media Data Integration
- Receiving Audience Data
- Sending Audience Data
- Sending Audience Data
- Real-Time Inbound Data Integration
- Batch Data Transfer Process
- Batch Data Transfer Process Described
- Send Batch Data to Audience Manager Overview
- ID Synchronization for Inbound Data Transfers
- Name and Content Requirements for ID Synchronization Files
- Inbound Data File Contents: Syntax, Invalid Characters, Variables, and Examples
- Amazon S3 Name and File Size Requirements for Inbound Data Files
- FTP Name and File Size Requirements for Inbound Data Files
- File PGP Encryption for Inbound Data Types
- File Compression for Inbound Data Transfer Files
- Sample Message to Partners after Inbound Processing
- Custom Partner Integrations
- Integration with Adobe Experience Platform
- Integration with Other Experience Cloud Solutions
- Reference
- Reference Overview
- Amazon S3: About
- Advertiser Use Cases
- Publisher Use Cases
- Beta Environment
- Boolean Expressions in Trait and Segment Builder
- Bulk Management Tools
- CID Replaces DPID and DPUUID
- How Data Delivery and File Processing Times Affect Reports
- Index of IDs in Audience Manager
- Key-Value Pairs Explained
- Password Requirements, Locked Accounts, and Forgotten Passwords
- Signals, Traits, and Segments
- Supported Browsers
- System Components
- Style Conventions for Code and Text Elements
- Time Zones in Audience Manager
- TLS 1.0 and 1.1 Deprecation
- Understanding Calls to the Demdex Domain
- Visitor Authentication States in Audience Manager
- FAQs
- Audience Manager FAQ Overview
- API FAQ
- Audience Lab FAQ
- Customer Data Feed FAQ
- Data Collection and Product Integration FAQ
- Inbound Customer Data Ingestion FAQ
- Privacy and Data Retention FAQ
- People-Based Destinations FAQ
- Product Features and Functions FAQ
- Profile Merge Rules and Device Graph FAQ
- Look-Alike Modeling FAQ
- Predictive Audiences FAQ
- Targeting FAQ
- Reporting FAQ
- Help and Legal
- Top Customer Support Issues
- Overview
- Why did my Onboarded trait populations drop to 0 around October 15th?
- Why do my traits or segments not show up in the Overlap Reports page?
- Why are our Read-Only users able to create, edit or delete traits and segments?
- We are not an Audience Manager customer, but see the Audience Manager Javascript calls on our site
- Should I see my Audience Manager Audience Lab mapped segments on the destination details page?
- Documentation Updates
- Glossary
Implementing Audience Manager
This section outlines and explains the processes related to getting started with the Audience Manager data management platform (DMP). This section is designed to help business teams, project managers, and technology managers understand the Audience Manager implementation process. Getting started with Audience Manager can take approximately six weeks to three months, depending on your data collection needs.
Our implementation techniques help create consultative partnership with new clients. This process is designed to:
- Discover and understand your business requirements;
- Produce an actionable plan to address those demands;
- Develop custom solutions to help meet unique requirements or use cases;
- Ensure that your proprietary data is imported and made available in the Audience Manager.
Our Partner Solutions and Account Management teams will work closely with you before, during, and after the implementation process.
Audience Manager takes a phased approach to setup and implementation.
Define Phase
The define phase introduces you to our Partner Solutions project leads and begins the project management process.
This step is designed to help potential clients define and agree on project scope, understand custom requirements, establish milestones, and set up communications.
The following table describes key activities that take place during this phase:
| Activity | Purpose/Description | Suggested Participants |
|---|---|---|
| Kick-off call/meeting |
|
Business and technical teams |
| Provide access | Establish access to shared resources and distribute log-in credentials | Business and technical teams |
| Status reports and project team calls | Establish and maintain clear communication about plans and progress | Business and technical teams |
Deliverables for this phase can include the following:
- Documents that identify roles and responsibilities;
- Documents that establish the scope of work;
- A plan to schedule project meetings and calls;
- A process to share resources and access.
Discovery Phase
The discovery phase is dedicated to gathering requirements, conducting research, and working toward a deeper understanding of your business needs and data-collection strategies.
The following table describes key activities that take place during this phase:
| Activity | Purpose/Description | Suggested Participants |
|---|---|---|
| Requirements and goal setting |
|
Business teams |
| Evaluate data |
|
Business and technical teams |
| Find destinations | Discover if the client sends data to other ad servers, DSPs, networks, or exchanges | Business teams |
| Breakout sessions | Refine business requirements and needs | Business teams |
| Follow-up communication | Regular communication for follow-up and development purposes | Business and technical teams |
Deliverables for this phase can include:
- A completed first-party, second-party, and third-party data collection strategy;
- A completed CRM or data warehouse ingestion plan;
- Defined audience-segmentation requirements;
- a completed data taxonomy;
- A developed third-party data-integration plan.
Build, Test, and Train Phase
During the build, test, and train phase, you will review the data collection strategy and prototype with a designated Partner Solutions lead.
Your data collection strategy will undergo end-to-end QA testing. Partner Solutions will track discovered bugs and coordinate problem resolutions with our systems engineers. Customer training can start in parallel with these other efforts.
The following table describes key activities that take place during this phase:
| Activity | Purpose/Description | Participants |
|---|---|---|
| Prepare a data collection strategy | Work with Adobe technical teams to build a data-collection plan that satisfies your business requirements | Business and technical teams |
| Deploy and test code | Test the proposed solution in a staging environment and perform cross-browser testing | Technical teams |
| Verify functionality and resolve bugs | Examine and communicate results, resolve bugs, and re-test | Technical teams |
| User training | Provide education and understanding about Audience Manager features, tools, and reports | Business teams |
Deliverables for this phase can include:
- A completed and accepted data-collection plan;
- End-to-end QA testing;
- Basic instruction on Audience Manager user interface features;
- Acceptance and sign-off.
Launch, Support, and Optimize Phase
During the launch, support, and optimize phase, your data-collection and prototyped implementation moves from development to a live, production environment. We’ll continue training on product familiarization and strategies that can help increase your ROI through data-driven optimization.
The following table describes key activities that take place during this phase:
| Activity | Purpose/Description | Participants |
|---|---|---|
| Data analysis and optimization | Analyze data trends and provide recommendations for optimization | Business teams |
| Create traits and segments | Create real traits and segments for data collection:
|
Business teams |
| Further training | Continue to build understanding and familiarity with product features, tools, and reports | Business teams |
| Follow-up communications | Regularly scheduled communication to keep abreast of your user experience with Audience Manager | Business and technical teams |
Tasks for this phase can include:
- Generating and interpreting report data;
- Understanding custom reports;
- How to get product support
- Responding to or soliciting feature requests, bugs, and user feedback;
- Deepening familiarity with Audience Manager features and reports.
Code Implementation
Audience Manager uses the Data Integration Library (DIL), to receive audience data.
For detailed instructions on how to use DIL, see Getting and Implementing DIL Code.
Participants
Partner Solutions can work directly with your technical teams to help deploy code, address final concerns, and fulfill other requirements.
Post-Implementation Support
Our collaborative efforts don’t stop with final deployment. After implementation is complete, our Account Management team takes over.
Account managers provide continuing support and consultation services after the product implementation process is complete. You can expect to have regular meetings with your account manager. These meetings ensure that you get the maximum amount of use and value from Audience Manager.
Contact us here for more information and to get started with Audience Manager.
Resources
Adobe Account
