- Audience Manager Guide
- Evolution guide to Real-Time CDP
- Overview
- Features
- Addressable Audiences
- Administration
- Algorithmic Models
- Audience Lab
- Audience Marketplace
- Customer Data Feeds
- Data Explorer
- Data Export Controls
- Data Sources
- Declared IDs
- Derived Signals
- Destinations
- Destinations Overview
- Destinations Home Page
- Adobe Experience Cloud Destinations
- People-Based Destinations
- Device-Based Destinations (Server-to-Server)
- Custom Destinations
- Destinations Reference
- Profile Merge Rules
- Profile Merge Rules Overview
- Getting Started with Profile Merge Rules
- Profile Merge Rules Dashboard
- Profile Merge Rule Options Defined
- General Use Cases for Profile Merge Rules
- Profile Link Device Graph Use Cases
- External Device Graph Use Cases
- Report Metrics for Profile Merge Rules
- Profile Merge Rules and Device Un-Segmentation Processes
- Instant Cross-Device Suppression
- Segments
- Segments: Purpose, Composition, and Rules
- Segments List View
- Segment Summary View
- Retrieving Segment Metadata
- Paused and Deleted Segments
- Recency and Frequency
- Segment Builder
- Code Syntax Used in the Segment Expression Editor
- Trait and Segment Population Data in Segment Builder
- Trait Recommendations
- Trait and Segment Qualification Reference
- Traits
- Traits Overview
- Trait Details Page
- Traits Dashboard
- Active Audience Traits and Data Source Synced Traits
- Folder Traits: About
- Manage Folder Traits
- Trait Builder
- Trait Storage
- Accuracy and Reach
- Classifying Traits with a Common Taxonomy
- Name Requirements for Key Variables
- Segment and Trait Time-to-Live Explained
- Prefix Requirements for Key Variables
- Geotargeting With Platform-level Keys
- Device Targeting With Platform-level Keys
- Sample Expressions With Boolean and Comparison Operators
- Trait and Segment Qualification Reference
- Visitor Profile Viewer
- Reporting
- Reports Overview
- Reports Dashboard
- General Reports
- Trend Reports
- Audience Optimization Reports
- Interactive and Overlap Reports
- Interactive and Overlap Reports Overview
- Trait-to-Trait Overlap Report
- Segment-to-Trait Overlap Report
- Segment-to-Segment Overlap Report
- Unused Signals Report
- Improve Log File Processing Times with Lookup Tables
- Filter Report Results With the Data Sliders
- Overlap Reports: Update Schedule and Minimum Segment Size
- CSV Files for Overlap Reports
- Report Technology
- Onboarding Status Report
- Outbound File History
- Counting Unique Users in Overlap and General Reports
- Data Sampling and Error Rates in Selected Audience Manager Reports
- API and SDK Code
- API and SDK Code Overview
- Audience Manager API Code Migration
- Data Collection Server (DCS) API Methods and Code
- REST APIs
- REST APIs Overview
- Getting Started with REST APIs
- Algorithmic API Methods
- Data Integration Library API Methods
- Data Source API Methods
- Derived Signals API Methods
- Destination API Methods
- Domain Management API Methods
- Folder API Methods
- Segment API Methods
- Taxonomic API Methods
- Trait API Methods
- Trait Type Methods
- User, Group, and Permissions Management API Methods
- DCS Region API Methods
- SDK Code
- Data Integration Library (DIL) API
- Implementation and Integration Guides
- Implementation and Integration Guides
- Data Integration Methods
- Integrate Google Ad Manager using Google Publisher Tags (GPT)
- Integrating with Third-Party Destinations
- Implementing Audience Manager
- Media Data Integration
- Receiving Audience Data
- Sending Audience Data
- Sending Audience Data
- Real-Time Inbound Data Integration
- Batch Data Transfer Process
- Batch Data Transfer Process Described
- Send Batch Data to Audience Manager Overview
- ID Synchronization for Inbound Data Transfers
- Name and Content Requirements for ID Synchronization Files
- Inbound Data File Contents: Syntax, Invalid Characters, Variables, and Examples
- Amazon S3 Name and File Size Requirements for Inbound Data Files
- FTP Name and File Size Requirements for Inbound Data Files
- File PGP Encryption for Inbound Data Types
- File Compression for Inbound Data Transfer Files
- Sample Message to Partners after Inbound Processing
- Leverage Amazon S3 Cross-Account Bucket Permissions for Your Inbound Files
- Custom Partner Integrations
- Integration with Adobe Experience Platform
- Integration with Other Experience Cloud Applications
- Reference
- Reference Overview
- Amazon S3: About
- Advertiser Use Cases
- Publisher Use Cases
- Beta Environment
- Boolean Expressions in Trait and Segment Builder
- Bulk Management Tools
- CID Replaces DPID and DPUUID
- How Data Delivery and File Processing Times Affect Reports
- Index of IDs in Audience Manager
- Key-Value Pairs Explained
- Password Requirements, Locked Accounts, and Forgotten Passwords
- Signals, Traits, and Segments
- Supported Browsers
- System Components
- Style Conventions for Code and Text Elements
- Time Zones in Audience Manager
- TLS 1.0 and 1.1 Deprecation
- Understanding Calls to the Demdex Domain
- Visitor Authentication States in Audience Manager
- FAQs
- Audience Manager FAQ Overview
- API FAQ
- Audience Lab FAQ
- Customer Data Feed FAQ
- Data Collection and Product Integration FAQ
- Inbound Customer Data Ingestion FAQ
- Privacy and Data Retention FAQ
- People-Based Destinations FAQ
- Product Features and Functions FAQ
- Profile Merge Rules and Device Graph FAQ
- Look-Alike Modeling FAQ
- Predictive Audiences FAQ
- Targeting FAQ
- Reporting FAQ
- Help and Legal
- Top Customer Support Issues
- Overview
- Why did my Onboarded trait populations drop to 0 around October 15th?
- Why do my traits or segments not show up in the Overlap Reports page?
- Why are our Read-Only users able to create, edit or delete traits and segments?
- We are not an Audience Manager customer, but see the Audience Manager Javascript calls on our site
- Should I see my Audience Manager Audience Lab mapped segments on the destination details page?
- Documentation Updates
- Glossary
Report Metrics for Profile Merge Rules
Profile Merge Rule metrics provide data about people and devices that authenticate to your site. The data and graphs in Profile Merge Rule Reports update dynamically as you create a merge rule or when you click an existing rule from the Profile Merge Rules dashboard. These metrics can include device graphs from other third-party device graph sources.
Merge Rule Metrics
Reports return data in side-by-side bar graphs when your merge rules use data from third-party device graphs you may have access to in Audience Manager. This lets you compare your authenticated, first-party data with cross-device data provided by third-party device graphs. This data is updated daily.
| Metric | Description |
|---|---|
| Authenticated Activity |
Shows:
Authenticated Activity lets you compare data sources by activity, volume, and percent. It can help you find a data source that has a lot of people and a high percentage of active users. Or, you may find value in comparing data sources with high proportion of active users compared to the total audience size. For example, sometimes a data source with low total lifetime numbers and high activity are more valuable than those with high lifetime results and low activity numbers.
Note: The Authenticated Activity metrics contain Profile Link data only. This report does not include Device Graph data. |
| Average Devices per Person |
Shows the average number of devices that are used by visitors who have authenticated to your site for the selected data source. |
| Total Devices |
Shows the total number of devices people have used to authenticate to your site for the selected data source. |
| Total People |
Shows the total number of people who have been identified deterministically for the selected data source. |
Device Graph Metrics
The Merge Rules reports also show data on the total number of people and devices who have visited your site for the selected data source and device graph. These metrics return data based on pre-set time intervals (the look-back period) that vary depending on the device option you select when creating a rule. The following table lists these report intervals for each of the device graph options.
| Device Graph Option | Report Look-back Interval |
|---|---|
| Profile Link |
|
| LiveRamp |
|
| Tapad |
|
Sample Reports
Standard Profile Link Report
A standard Profile Link report looks like the following example. Merge rules that use multiple data sources (up to 3, maximum) show graphs in separate tabs for each data source. This merge rule does not include external device graph data.
Profile Link Report With Device Graph Data
A Profile Link Device Graph report that includes device graph data from third-party device graphs shows Profile Link and device graph data with side-by-side bar graphs. Placing these graphs adjacent to each other lets you evaluate the benefits of using external device graphs compared to Profile Link by itself. Merge rules that use multiple data sources (up to 3, maximum) show graphs in separate tabs for each data source. As a reminder, the Authenticated Activity graph and metrics do not return data from the Adobe device graph or other, third-party device graphs you may have access to in Audience Manager.
Profile Link Trend Graphs
In addition to the other data visualizations, Profile Link reports include a line graph. The line graph is designed to show you trends over time for your profile rules. Trend graphs (and the other reports) are available when you click a rule from the Profile Merge Rules landing page ( Audience Data > Profile Merge Rules). These graphs include device graph data if you’re a member of third-party device graphss you may have access to in Audience Manager. Click on a trend line to see underlying data.
Resources
Adobe Account
