This article explains how to configure an integration with Twitter Custom Audiences.
Before you configure your Twitter Custom Audiences destination, make sure to review the following Twitter prerequisites that you need to meet.
This section describes the steps you need to follow when configuring a new device-based destination for Twitter Custom Audiences. This scenario assumes that you have no existing Twitter Custom Audiences destination configured via your Adobe consultant or Customer Care.
Before you can add the device-based destination, you need to link Audience Manager and your Twitter Custom Audiences account. Here’s how to do this:
Log in to your Audience Manager account and go to Administration > Integrated Accounts. If you have a previously configured integration with a destination platform, you should see it listed in this page. Otherwise, the page is empty.
Click Add Account.
Select Twitter Custom Audiences and click Confirm to be redirected to the authentication page.
Once you’ve authenticated, you are redirected to Audience Manager where you should see your associated advertiser accounts. Select the advertiser account that you want to use and click Confirm.
After you have linked Audience Manager and your Twitter Custom Audiences, you can create the new destination. Here’s how to do this:
You cannot change the name of an existing device-based destination. Make sure to provide a name that will help you identify the destination correctly.
When mapping audience segments to Twitter, make sure to meet the following segment naming requirements:
$) in segment and segment mapping names. If your Audience Manager segment name contains these characters, please remove them before mapping the segment to a Twitter destination.
You cannot change the names of already mapped segments. Audience Manager uses the segment names to correctly identify the segments in the integration.