Audience Manager customers who also use Adobe Analytics can leverage the tight integration between the two solutions by enabling the Advanced Search for Adobe Analytics option.
This integration allows you to see the friendly names for key-value pairs derived from Adobe Analytics report suites. Here’s how to do this:
Go to Audience Data > Signals > Search and run a Signals Search and enable the Advanced search for Adobe Analytics option.
Use the Report Suite drop-down menu to search for and select the Adobe Analytics report suite to be used.
Enter the rest of the search criteria and click Search. To search for all the signals in the specified report suite, leave the key-value fields blank.
The Key or Key Name field shows auto-completed suggestions based on your input, as well as friendly names for the keys that you enter.
The search results will now show you the friendly names for the key-value pairs entered in the Key or Key Name column, or for all of the signals in the report suite, if you left the key-value fields blank.
The video below shows how to use Data Explorer to discover and use your Adobe Analytics data, including searching for used and unused signals, creating Analytics traits, and understanding the data.