Understanding Traits in Real-time CDP for Audience Manager Users

As you move from Audience Manager to Real-time Customer Data Platform, it is helpful to understand the differences in concepts. This video addresses traits in Audience Manager and what the equivalent is in Real-time CDP.

Additional Resources

Below are some existing videos and tutorials that can help you learn about Real-time Customer Data Platform. Feel free to explore other videos and tutorials around these to learn more about Platform.

• Create a schema using the Schema Editor
• Create datasets and ingest data
• Create segments