One of the most powerful features of Audience Manager is the ability to onboard offline data and tie it together with your online data. In this video, learn how to use Data Explorer to validate that you have created all the necessary traits to leverage this onboarded data.
In many cases, you are creating traits for onboarded data before you actually onboard the data. However, it is possible that new keys and/or values get added along the way, and you may no longer have all of the traits created that you need to leverage this great data. With Data Explorer, you can do a quick search to see all of your onboarded data, and even filter it by specific Data Source, or even filter it down to the key and/or value. This will allow you to efficiently validate your data.
For more information about Data Explorer, please visit the documentation.