Adobe offers many ways to alter or manipulate data before it appears in reporting. This page shows the order in which various Adobe Analytics features process data. You can use this list to troubleshoot data inconsistencies, or determine the best feature to use when data adjustments are necessary.
Data before it is sent to Adobe
Before data is sent to Adobe, it is typically compiled client-side using one of the following methods:
If you send data to Adobe Experience Edge, you can configure it to forward data to Adobe Analytics (as well as many other Adobe Experience Cloud solutions). Regardless of implementation method, ultimately an image request with the desired variables is sent to Adobe data collection servers.
Data as it arrives to Adobe Analytics data collection servers
Once data arrives to Adobe Analytics, the following features adjust the data as needed:
Lookup tables: Dimensions that rely on Adobe-internal lookup tables (for example, the Browser dimension) is matched to its corresponding value.
Dynamic variables: If a dynamic variable is seen in any part of an image request, the value is copied over and treated as an independent value moving forward.
Bot rules: Apply standard or custom bot filtering to exclude that data from reporting.
VISTA rules: Custom flexible rules applied to your data by an Adobe consultant. VISTA rules can potentially run before or after Processing rules, depending on your organization’s needs. Most VISTA rules generally run after Processing rules, but each organization is set up differently. Contact your Adobe Account Team for more information around existing VISTA rules.
Classifications: Create dimensions based on rules or uploaded data that allows you to organize data differently. The underlying report suite data is not changed, so you can freely edit or overwrite classification data.