This guide presents common report types that help you to learn core concepts and workflows in Adobe Analytics, focusing on key similarities and differences between Adobe and other popular tools. This guide is designed for analysts who are familiar with basic digital analytics concepts, but new to Adobe Analytics. It assumes that the organization has a working implementation that sends data to Adobe data collection servers. If your organization has not yet set up an Adobe Analytics implementation, start with the Adobe Analytics First Admin Guide.
Both Google Analytics and Adobe Analytics are powerful platforms to obtain valuable insights to your website performance. Each have their own processing architecture and user interface, giving each platform unique advantages. This guide is designed to help acclimate a user experienced with Google Analytics towards Adobe Analytics.
In Adobe Analytics, there are two main way to pull basics reports after logging in to the Adobe Experience Cloud:
Most reports can be created in both Reports & Analytics and Analysis Workspace. However, some reports can only be pulled using one platform or the other. In most cases, Adobe recommends using Analysis Workspace, unless a specific feature is only available in Reports & Analytics.
Adobe recommends starting with the absolute basics of getting report data:
Once you are familiar with components in Analysis Workspace, you can learn how to recreate most reports using the right components.
After learning to pull reports, understanding processing and architecture differences can help reconcile the different numbers obtained between platforms. An FAQ is also available.