If you have data impacted by an event, you can look at historical trends to gauge its impact. This comparison is valuable to understand just how much an event impacts your data, so you can decide whether to exclude the data, add a note to reports, or ignore it.
Create a date range that encompasses the event to begin exploring the impact of that event.
Navigate to Components > Date ranges.
Select the date range where the event occurred. Click Save.
You can compare any metric between the date range of the event with similar prior date ranges using a freeform table visualization.
Open a Workspace project, and add the ‘Day’ dimension to the freeform table. Apply the recently created date range stacked on a metric, such as ‘Occurrences’.
Right click the date range, then click Add time period column > Custom date range to this date range.
When you select the desired date range, they are added to your freeform table. You can right click and add as many date ranges as you’d like to compare.
Compare dimension items between an event’s date range and similar prior date ranges using a freeform table visualization. These steps illustrate a week-over-week example that you can follow.
Open a Workspace project, and add a non-time dimension to the freeform table. For example, you could use the ‘Mobile device type’ dimension. Apply the recently created date range stacked on a metric, such as ‘Occurrences’:
Right click the date range, then click Compare time periods > Custom date range to this date range. Select the range of the event minus 7 days. Make sure that the days of the week between the event and this date range are aligned.
Rename the resulting “Percent Change” metric to something more specific, such as “WoW Affected Range”. Click the info icon then click the edit pencil to edit the metric name.
Repeat steps 3 and 4 for month-over-month and year-over-year comparisons. You can do this action in the same table or separate tables.
If you want to further analyze the above percent changes, you can convert them to rows.
Add a freeform table visualization and enable the table builder. This action lets you place the percent change metrics in the desired order.
Ctrl (Windows) or
Cmd (Mac) and drag the 3 percent change metrics into the rows of the table, one at a time.
Add the ‘All visits’ segment to the column of the table, and any other desired segments.
Click Build. From the resulting table, you can view the affected ranges versus the prior week, month, and year across any desired segments.