Adobe Audience Manager (AAM) is a powerful data management platform that helps you build unique audience profiles from first-party, second-party/partner, and third-party data integrations. For advertisers, these audience profiles help define the most valuable segments to use across any digital channel.
With the Audience Analytics integration in place, you can incorporate AAM audience data such as demographic information (e.g. gender or income level), psychographic information (e.g. interests and hobbies), CRM data, and ad impression data into any Analytics workflow.
The Audience Analytics integration features the following key benefits:
Because AAM segments are inserted on a same-hit basis, you can be sure that whatever data is available in AAM about a visitor will not be missed and be up to date for that hit. This is superior to an AppMeasurement plug-in, because a plug-in can make those segments available only on the next hit (rather than the current hit.)
In addition, we automatically classify the AAM segment IDs to their friendly names for you, so that you won’t have to look at alpha-numeric IDs in Analytics reports.
Ensure that the following prerequisites are in place:
These prerequisites are described in the Audience Analytics Workflow.