Audience Analytics workflow overview

Last update: 2024-01-19
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How to provision, share, and use audience data.

Step # Task Description Notes
Step 1 Turn on server-side forwarding. See Server-Side Forwarding in the Admin user guide.
Step 2 Configure Analytics destination in Adobe Audience Manager. See Create Analytics destination.
Step 3 Use the data in Analytics. You can use the new Adobe Audience Manager Audience dimensions in Analysis Workspace and its related features (Segment Comparison, Flow, Venn, etc).
The Audience dimension is also available in Report Builder, Data Warehouse and Data Feeds.
Note: Data Feeds includes only the Audience ID, not the Audience Name.

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