How to provision, share, and use audience data.
Step # | Task Description | Notes |
---|---|---|
Step 1 | Turn on server-side forwarding. | See Server-Side Forwarding in the Admin user guide. |
Step 2 | Configure Analytics destination in AAM. | See Create Analytics destination. |
Step 3 | Use the data in Analytics. | You can use the new AAM Audience dimensions in Analysis Workspace and its related features (Segment Comparison, Flow, Venn, etc). The Audience dimension is also available in Reports & Analytics, Report Builder, Data Warehouse and Data Feeds. Note: Data Feeds includes only the Audience ID, not the Audience Name. |