Adobe Analytics Administrators can create new advertising accounts and map multiple accounts to multiple report suites (1:1, 1:Many, Many:Many).
Administrators can also grant access to non-admins for setting up advertising accounts.
In Adobe Analytics, navigate to Admin > Advertising Accounts.
(First-time use only) Accept the terms of the End User License Agreement.
Click + Add.
The New Search Engine Account dialog displays:
Fill in the Search Engine Settings following these guidelines:
|Type||You have 2 options: Google AdWords and Microsoft Bing Ads. Note: Yahoo Gemini was absorbed by Microsoft Bing on March 31, 2019. As a result, the Yahoo Gemini advertising account option is no longer available.|
|Account name||You can choose to set this account name to any name that suits you. This is the friendly name of the account that will appear in the UI.|
|OAuth Token||Note: OAuth is an open standard for access delegation, commonly used as a way to grant web sites or applications access to their information on other web sites but without giving them the passwords. You will notice that you will get routed to a third-party URL (efrontier.com). Adobe uses efrontier to power the OAuth authentication process for all three search engines. If you use Internet Explorer 11 (or earlier), you will not be able to successfully retrieve the Oauth token for any of the three search engines. Use other web browsers instead.
Clicking Retrieve Token launches the OAuth2 authentication process. You will be asked to sign in to your Google/Bing search account using your credentials. Depending on which search engine you chose, the process is slightly different:
In the Tracking section, you provide information on how the Search Engine data is tracked by your Adobe Analytics implementation. This is a required step to properly augment the Adobe Analytics data with the Search Engine data.
Fill in the Tracking Settings following these guidelines:
In the Mapping section, you choose which report suite(s) to link to this search engine account. You need to provide at least one report suite before you can save the Advertising Account. You can map multiple accounts to multiple report suites (1:1, 1:Many, Many:Many). Note that the data that AMO pulls from the search engine is simply copied to any mapped report suite, so there is no splitting of data.
Only report suites that are mapped to an Experience Cloud organization are available for selection. If you do not see your report suite listed, refer to Troubleshoot Advertising Analytics.
For the Mapping Settings following these guidelines:
|Report Suite Mapping||The report suite mapping determines the report suite that gets linked to this search engine account. In other words, it determines into which report suite/s the search engine data gets sent.|
After you save, a disclaimer displays a list of caveats. You are asked to confirm that you have read and you understand this agreement. Click the checkbox, then click OK.
You are now taken to the Advertising Accounts Management UI, where your newly created account should be listed.
You should expect to wait at least 24 hours before Search engine data starts populating your Analytics reports.